Mobile Ordering: Importance of App Store Optimization for B2C Businesses
Recently, there has been a drastic change in the mobile landscape, and everything is done by tapping over the handy and Smart Phone. The apps enable the marketer to deliver a solid mobile presence with customized interfaces geared specifically to provide customers with the best possible experience. The main motive of every business today is to build a mobile app to improve its visibility and eventually increase the sale proving it’s brand.
According to the business perspective, the ultimate goal is to create brand awareness, increase user engagement, boost sales, increase revenue, retrieve positive feedback and trustworthy testimonials. In order to attain all these as a long-term goal, ASO (App Store Optimization) plays a major role once the mobile apps are developed.
Let’s peek into this article about the impact of ASO combined with all these crucial factors.
1. Mobile Responsiveness
Initially, if your web pages were designed that do not fit the mobile or tablet, rebuild using the modern integration for mobile responsiveness. Moreover, the design features should be user-friendly and mobile-friendly that should pull the interest of the user with just a single click. The loading speed, accuracy, and efficiency are the foremost important factor in retaining the customers. So, upgrade an existing app to mobile-friendly.
2. 24/7 Customer Support
Every customer has varied thoughts and ideas. Sometimes, it is impossible to satisfy them as a wholesome. In order to translate the unsatisfied customer into a satisfied customer relies only on your customer support. The first-time support is the most valid one. Once you succeed there is no chance to lose your existing customer. How should your app benefit from 24/7 customer support?
- Resolve their queries anytime and anywhere – Via, live chat, email, or phone call support.
- Provide FAQ (Frequently Asked Questions) page, where, FAQ page should assist a maximum of their queries, reducing the mail, chat, or phone support.
3. Increases Customer Engagement
The intention to develop a mobile app is to increase user engagement. As the user engagement increases, it deliberately proves the efficiency of the app. User engagement is one of the best testimonials that your app receives. What should your app contain to receive this testimonial?
Merging all these factors lets out your app to engage frequently.
Mobile Apps Versus Mobile Internet Browsers
Generally, we know the pulse of the user because sometimes even we behave as a user.
Which are quite preferable to the users?
Users do not wait for the mobile browsers, and type the URL, wait for the pages to load. Rather, they prefer a mobile app with very few clicks and easily accessible. From the mobile home screen, they can access all your products and services, which generates a direct sale and perpetually increase sales. Today’s survey represents 85% of the users prefer mobile app rather than the websites and the statistics predict the tangible benefit to boost your bottom line.
To increase customer engagement, sales process, revenue, and create a brand awareness, an app store optimization (ASO) are the best solution.